Wednesday, February 3, 2010

PERCEPTION MASTERS

REF:" The Doors of Perception: Why Americans will believe almost Anything" by
Dr. Tim O'Shea, Aug. 15, 2001

* Pharmaceuticals restore health
* Vaccination brings immunity
* The cure for cancer is just around the corner
* When a child is sick he needs immediate antibiotics
* When a child has a fever he needs Tynenol
* Hospitals are clean and safe
* America has the best health care in the world

Why do we believe the above statements? They are not necessarily true.

According to Dr. O'Shea:" We are the most conditioned, programmed beings the world has ever known. Not only are our thoughts and attitudes continually being shaped and molded; our very awareness of the whole design seems like it is being subtly and inexorably erased. . . In
America, conventional wisdom that has mass acceptance is usually contrived: somebody paid for it.
. . . Earlier in the last century, guys like Edward L. Bernays [the Father of Spin From his own amazing chronicle Propaganda], we learn how Edward L. Bernays took the ideas of his famous uncle Sigmund Freud himself, and applied them to the emerging science of mass persuasion."

His work included 'How to make the world safe for Democracy' used in WWI;
The Easter Parade in 1929 and the Torch for Liberty parade which featured suffragettes
smoking cigarettes, freeing women to smoke like men; Convinced Americans to have bacon for breakfast; worked with the AMA to advertise that cigarettes must be beneficial to health.

He developed the science of "reframing an issue" to create an image that would put a particular product or concept in a desirable light, thus controlling the masses without them knowing it.
The herd needed to be led, therefore needed to be susceptible to leadership.

"Those who manipulate the unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested largely by men we have never heard of.

In almost every act of our lives whether in the sphere of politics or business in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind."

The language of Spin
The pioneers in the mind control field developed rules and guidelines for creating and changing public opinion. Words are carefully chosen for their emotional impact .
This conditioning and framing of thought and desires of the public is the foundation of
Madison Avenue public relation and advertising firms. The principles however have been
taken up by political operatives nd government and intelligence agencies.

* Dehumanize the enemy by labeling ,name calling and association with known public enemies,
* Use generalities and emotionally motivating terms
* When seeking to cover up a failing or, fault or negative, use plain english and gobbledygook
* Get endorsements from celebrities, churches, sports figures or other admired institutions
* Place your message in''plain folks" terms and avoid being viewed as superior or the privileged class
* Whenever possible wrap your message in the Red. White and Bliue of Patriotism and love of
America, hot dog and Mom's apple pie.

Look out America, you are being had this very moment.

With Love and Kindness,


THE HATMAN







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